In an ever-changing environment where public needs evolve and consumer preferences diversify, Mylos Komotinis has entrusted us to breathe new life into their packaging and create an overall identity that fully reflects their philosophy and expresses their production of high-quality flours through the practices of Contract Farming that they implement.
Seeking design inspiration, we traveled to the past and discovered the perpetual cycle of traditional flour production. Numerous small designs were created that together compose a complete depiction telling a story. A story about tradition and craftsmanship, about the common person and their life. On the side of the packaging, we depicted the circular economy model that Mylos applies and provided consumers the opportunity to get to know the producers themselves, simply by scanning with their mobile phones.
![A bag of flour and a bowl of flour placed on a table](https://www.umbrellabranding.gr/wp-content/uploads/2024/05/Ένα-σακουλάκι-αλεύρι-και-ένα-μπολ-με-αλεύρι-τοποθετημένα-σε-ένα-τραπέζι.jpg)
![Various food items neatly arranged on a shelf](https://www.umbrellabranding.gr/wp-content/uploads/2024/05/Διάφορα-είδη-τροφίμων.jpg)
![Contract Agriculture](https://www.umbrellabranding.gr/wp-content/uploads/2024/05/Συμβολαιακή-Γεωργία.jpg)
![A bowl of flour, eggs, and a bag of flour on a kitchen counter](https://www.umbrellabranding.gr/wp-content/uploads/2024/05/Ένα-μπολ-με-αλεύρι-αυγά-και-μια-σακούλα-αλεύρι-σε-έναν-πάγκο-κουζίνας.jpg)
![Tradition, Passion, Quality](https://www.umbrellabranding.gr/wp-content/uploads/2024/05/Παράδοση-Μεράκι-Ποιότητα.jpg)
![A table with bread, flour, and a rolling pin, ready for baking](https://www.umbrellabranding.gr/wp-content/uploads/2024/05/Ένα-τραπέζι-με-ψωμί-αλεύρι-και-έναν-πλάστη.jpg)
![Μύλοι Κομοτηνής](https://www.umbrellabranding.gr/wp-content/uploads/2024/05/08.jpg)